AnalyticsDashboard Guide

Dashboard Guide

Understanding Your Dashboard

Your Harper dashboard provides a real-time overview of all tracking activity and attribution data.

Key Metrics (Top Cards)

  • Total Clicks: Number of Facebook ad clicks tracked today/this week/this month
  • Total Conversions: Purchases tracked and attributed
  • Attribution Rate: % of conversions successfully attributed to ads
  • Total Revenue: Sum of all attributed order values

Recent Activity Feed

Shows real-time tracking events:

  • • New click captured (with campaign info)
  • • Conversion tracked (with order value)
  • • Attribution matched (confidence score)

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