Conversion Tracking Methods
Three Ways We Track Conversions
1. Browser Pixel Tracking
JavaScript code on your site sends conversion data when a purchase is completed. Works for ~70% of users.
✅ Easy, automatic, works for most users
2. Server-Side Tracking (CAPI)
Your server sends conversion data directly to Facebook, bypassing browser restrictions. Works for 100% of users.
✅ Most accurate, bypasses ad blockers, required for iOS users
3. Webhook Tracking
For Shopify/WooCommerce, we receive instant webhooks when orders are created. Most reliable method.
✅ Real-time, 100% reliable, no code needed
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