TrackingStandard Event Tracking

Standard Event Tracking

Facebook Standard Events

Harper automatically tracks these standard e-commerce events:

ViewContent

Fires when user views a product page

AddToCart

Fires when user adds item to cart

InitiateCheckout

Fires when user begins checkout

AddPaymentInfo

Fires when payment method is added

Purchase

Fires when order is completed

Lead

Fires when user submits contact form

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