Why Attribution Tracking?
The Critical Importance of Accurate Attribution
Attribution tracking answers the most important question in digital marketing: "Which of my ads are actually making money?"
Without Accurate Attribution:
- ❌ You're flying blind - no idea which ads work
- ❌ Wasting budget on underperforming campaigns
- ❌ Killing profitable ads by mistake
- ❌ Can't calculate real ROAS
- ❌ Missing 30-50% of your conversions (iOS 14.5 impact)
With Harper Attribution:
- ✅ Know exactly which ads drive revenue
- ✅ Scale winners with confidence
- ✅ Cut losers immediately
- ✅ Accurate ROAS for every campaign
- ✅ Recover 30-50% more conversion visibility
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