Facebook Click Tracking
How Click Tracking Works
Every time someone clicks your Facebook ad, Facebook adds a unique identifier called fbclid to the URL. Harper captures this ID and stores it along with user data for attribution.
Example URL with FBCLID:
https://yourstore.com/product?fbclid=IwAR1abc123xyz...What We Track:
- • FBCLID (unique click identifier)
- • Landing page URL
- • Referrer source
- • User's IP address (hashed for privacy)
- • Browser user agent
- • Device fingerprint
- • Timestamp
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