Optimization Best Practices
Maximize Tracking Accuracy
✅ Enable Both Pixel AND CAPI
Using both browser tracking and server-side CAPI gives you maximum coverage. CAPI recovers 30-50% more conversions.
✅ Use UTM Parameters
Add UTM parameters to your ads for better campaign segmentation and reporting granularity.
✅ Test Regularly
Place test orders weekly to ensure tracking is working correctly. Catch issues before they affect real data.
✅ Set Appropriate Attribution Windows
7-day click window works for most businesses. Extend to 14-28 days for longer purchase cycles.
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