User Journey Tracking
Tracking the Complete Customer Journey
Harper maps every step from ad click to purchase, helping you understand customer behavior.
Example Customer Journey:
1
Clicked Facebook ad
Campaign: Summer Sale, Ad Set: Retargeting
2
Viewed product page
Spent 45 seconds, scrolled 70%
3
Added to cart
Product: Blue Widget, Price: $49.99
4
Left site (abandoned cart)
Returned 2 days later
5
Completed purchase
Order value: $49.99, Attributed to original ad
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