Facebook Conversion API (CAPI)
Server-Side Conversion Tracking
Why CAPI is Critical:
- ✓ Bypasses iOS 14.5 tracking restrictions
- ✓ Works even with ad blockers
- ✓ Improves Facebook ad optimization
- ✓ Increases match rate by 30-50%
- ✓ Required for accurate attribution
Setup (Automatic):
If you've connected your Facebook Pixel and Store, CAPI is automatically enabled!
✅ Harper sends conversion events to Facebook servers in real-time whenever a purchase occurs.
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