Common Issues & Solutions

❌ Clicks Not Being Tracked

Possible causes:

• Tracking code not installed or installed incorrectly
• Ad blocker blocking the tracking script
• No fbclid parameter in the URL (not a Facebook ad click)
• Store ID mismatch

Solutions:

• Verify tracking code installation in Dashboard → Test Mode
• Check browser console for JavaScript errors
• Ensure you're clicking actual Facebook ads (not organic posts)

❌ Conversions Not Matching to Clicks

Possible causes:

• Purchase happened outside attribution window (default 7 days)
• Customer used different device/browser
• Customer cleared cookies
• Purchase was from organic traffic, not Facebook

Solutions:

• Check attribution window settings
• Enable CAPI for better cross-device matching
• Review unattributed conversions in dashboard

❌ Shopify Integration Not Working

Solutions:

• Verify app is installed and active in Shopify admin
• Check that webhooks are enabled
• Re-authorize the app if needed
• Contact support if issue persists